10 different types of emails to send to boost engagement

23 April

Have you been sending newsletters to your subscribers every time?

You should stop the practice.

The whole journey from engaging to sending emails is challenging. It is hard to make people subscribe to your emails. So, what is it the subscriber wants to read every time he opens your email?

I bet; it is definitely not the same email he wants to go through all over again! Moreover, this redundancy can result in maximum opt-outs. It’s terrible!

Here’s is the list of 10 different types of emails that you should send to your subscribers and you probably aren’t.

Firstly, let’s know-

Why do you need to send different types of emails?

How do you feel after encountering the same blog post in your mailbox? Do you read it every time it hits the inbox?

Obviously not! You lose interest.

This is exactly how your subscribers react to your redundant mails. Nobody likes to go through the same thing every time. Your subscribers look for something new every day that could add value to their lives and improve their lifestyle. Your audience is curious, how will you answer their curiosity?

You can do so by sending different types of emails based on the behavior and interests of your audience. While doing so, ensure to keep a balance between “selling” and “value”-based emails.

DON’T MIX THEM UP.

Here are the different types of mail that you can send to your subscribers and keep them engaged.

10 different types of emails to send to boost engagement

The offer emails
Survey email
Request email
Newsletter email
Cart abandoned emails
Welcome email
Value-centric email
Standalone email
Milestone email
Confirmation email

Here is a brief about each:

1. Offer email

The offer emails are the emails that you can send to your subscribers when you have a discount going on. Offer emails usually have high open rates.

It will help you improve sales too. Here are the key elements to include in your offer emails:

Value proposition (statement explaining why they should care- primary benefit)
Images and visuals
Benefit-focused copy (provide a transition from painful world to the desired world)
Social proof (customer testimonials)
CTA (choose the right size, color, and Design)

2. Survey email

Getting your survey question answered is one of the hardest deals. The survey should be intuitive and aimed to understand the viewpoint of the subscriber.

Tips to design an effective survey email:

Avoid spam and make it highly personalized
Tell the next big thing in the survey
Don’t begin by self-boasting, keep the introduction neutral
Mention the time the survey completion would take
Keep the mail simple, short and understandable
Mention the link of the survey in the mail
Integrate the first question in the mail
Explain incentives

3. Request email

After doing so much for your subscribers, you earn the right to ask for a favor. For example, you can ask your subscribers to write a review on a particular site.

For example, Casper (a mattress company) Asks their customers to review their services with the tagline “how do you sleep”.

And here is the request mail.

If you have any thoughts after sleeping on the Casper product, help us out by writing a review. Your honest review will help the Casper team to take smart decisions.

4. Newsletter email

It is one of the most unique email types sent to subscribers. But It doesn’t mean sending boring and uneventful newsletters to the inbox of your subscribers every then and now. Make sure the newsletter contains important and valuable information that a reader would be interested to know about.

Here are the types of the newsletter that subscribers engage with the most.

Educational
Story (your brand story) (customer story)
Advice to the audience looking for suggestions regarding a product
A video tutorial that the audience might be looking forward to

5. Cart Abandonment email

It is a type of transaction email that you can send to your customers when potential customers add products to their carts but forget to check out. Re-targeting can help improve your conversion rate.

According to Sleek note, “The Average Cart Abandonment Rate Across All Industries is 69.57 Percent”

The primary reason for this is:

the users are forced to create an account
the extra shipping costs
slow page loading speed
re-entering the card and shipping information

Thus, sending cart abandonment emails can help improve revenue and conversions. The cart abandoned mail should include a prominent call to action and why they should complete the mail.

6. Welcome email

A welcome email is something that you should be sent to your subscribers within 24 hours of subscription. It represents the gratitude towards your subscriber and you can also give a summary of what they can expect from you in the future.

For example, if you are into SaaS the welcome email should contain onboarding information along with a dynamic Call to Action (CTA) to start using your website.

7. Value-centric email

It is one of the best ways for boosting engagement. Customers always love to relish something of value. If you wish to win the trust of your subscribers, you can begin your journey by sending value-centric emails.

It can be a trick, hack, or motivation that adds value to the lives of subscribers.

Note: It should be 100% valuable, 0% promotional!

Tips to write value-centric emails

Target a unique segment
Determine its desire, pain points, and challenges
Evaluate the information that relates well with their problems/ solves a problem
Focus on designing well-researched, visually appealing content that benefits the customer
Adopt the tone and style that focuses on educating and entertain the customers

8. Standalone email

Standalone emails are the best when you want to update your subscribers with a new blog post. These email types help in generating more clicks, opens, and sales.

Tips to create standalone campaigns on a standalone email campaign runner tool:

Segment your subscribers
Choose an email template
Configure your account DNS settings
Create a standalone campaign
Enter the name of the campaigns, sender, and subject, and receiver’s name
Save the campaigns

9. Milestone email

Milestone emails are one of the best ways to send personalized and encouraging emails to send to your audience.

For birthdays - you need customer’s birth dates

For anniversaries - you need user’s purchase information, membership details

Message - structure your email with a clear message. Utilize your customer’s persona and behavior to design the most personalized message.

If you are planning an email with a special offer, you can schedule it 2-weeks prior, for the customers to have enough time to take the action.

10. Confirmation email

A confirmation email is the type of email that you send to your customers as proof of their purchase action.

Here is how you can make your confirmation emails smooth:

Grant them the freedom to review the payment
Confirm little details (eliminate every cloud of confusion)
Prepare them for what they can expect
Open rates for transactional emails are high because they trust your brand and they know they want to buy it from you.

To conclude, before deciding the type of email to send to your customers/ subscribers, consider three things: