23 April
Rescue your dying email open rates before it is too late!
Emails translate into better conversion rates. A million emails are sent every day, how will people realize what you have to offer until they see your stuff?
The conversion rate of the emails depends largely on the subject line of the email, A/B testing, and more…
Are you in to improve your email open rate by 50%? Let’s begin!
Here are the 10 easy ways that you can implement to improve your email open rates.
1. Add personality to the “sender’s name”
Instead of addressing your recipient as, “hey user, hope you are doing good!”, you can begin your email by addressing him by name, like “Hey Joseph, hope you are doing good!” Do you love to see your name in the mail? So, your users! In opposition to this, writing your company’s name may sound cold and robotic, which won’t gain attention unless you want him to unsubscribe.
2. Short and captivating subject lines
It is the fact,
Short subject lines = More opens
You can generally write an email subject line within 60 characters. But with mobile optimization, while designing the subject line, make sure to keep it simple, action-driven, and short. It will ensure more Open rates.
For example:
- 20% Off on apparels
- We miss you at the gym! Instead of “it’s been long you visited the gym!”
- Order your meal at 50% off now!
Try to be specific and highlight the major benefit the person should read the email for. The other reason for having short subject lines is- creating curiosity (5 digital marketing tips- won’t create curiosity than “most productive stocks to invest in!” will.
Tip: Including numbers in the subject line help improve the open rates by 60%.
For example: “5 tips to reduce mental stress” than “How to reduce mental stress”
3. Simple text
Most of the brands are obsessed with the idea of including logos, testimonies, etc. in the mail, and in the mid of this, lose interest among customers. If you wish, you can include a logo, as the logo is something that the customers connect with, but try to keep the rest of the text plain and simple.
For example:
Hey Angela,
Is losing clients costing you sleep?
Well, we are launching a webinar to help you learn the reasons and the solution for the same. The webinar will discuss on what are the major parameters affecting the client's funnel and how you can battle each of them to retain your clients.
Hope to see you there!
Here’s the link!
Thanks
Abhishek (CEO)
This seems simple, right. But it can grant you 50% open rates. Keep it short, to the point, and list the major benefit in the mail for any offer. It will not only provide value but improve the open rates too!
4. Slice/ segment your audience
Everyone will not be interested in the offering you have. Your subscribers have different desires and aspirations. You have to segment your audience based on the behavior.
For example: if you have the data of the persons interested to know more about the handbags apart from other categories like office bags, travel bags, etc. You can segment the audience based on the behavior and reveal to them the offering of running handbags. Furthermore, you can provide them a special promo code for the same.
How to segment the list:
Step 1- define your data list (what kind of product you are selling)
Step 2- create your ideal customer profile/ avatar (pain points, goals, key purchase drivers, etc.)
Step 3- Choose your segment (segment it by behavior, age, interests, etc)
Segmentation will help target a specific group for your products and improve the click-through rates (CTR). Personalization is the key to maximize open rates. Thus, segmenting will further help in creating personalized mail.
5. Ask a question
Asking a question helps the reader connect and immediately catches the attention. You have the data, customer avatar, and segment. You can create a question that addresses their pain. Catch their attention and get them thinking about the benefit you can provide to help them get rid of it.
For example:
Not getting traffic after launching ads consistently? We have the solution!
The audience facing this problem, share the probability to go through the content.
Thus, the practice will help improve your email open rate.
6. Launch re-engage campaigns
Didn’t got the result from your email? No worries. You can launch re-engage campaign to re-appear before your audience. It is the best way to reconnect with your lost subscribers.
How to re-connect with inactive subscribers?
- Know the time frame they have remained inactive from
- Create a mail asking what’s up with them
- Create an email with an offer to win them back and ensure to add a confirmation link as to whether they want to continue to receive the updates from you or not
7. Use pre-header as the sub-heading
Most emails offer a preview of the email before a user finally opens it. In emails, the purpose of the heading is to provoke the reader to read the next heading and then the next…and so on.
For example: Check these fresh summer arrivals 2021 at a 50% discount! You can add “Use CCDF30303 promo code at Check Out” on the top of the mail. (pre-header)
If someone is interested, they will get further more excited about going through the email. Thus, it will help improve the Open rates.
8. Use symbols in mails
You no longer need to resist the urge to use symbols in emails. No, it won’t seem unprofessional! To make your email more interesting and provoke the reader to read further, you can use symbols. Symbols make the emails interesting and instill curiosity among the reader.
For example: “We are happy to see you back ????, quickly check 50% discount going on your favorite handbags!”
9. Be transparent with subscribers
Be responsible and clear once your audience subscribes. Tell them how often they will hear from you and what value they are going to get from it. It encourages the customers to connect with your brand, develops the credibility of your brand, and feels remembered! After you‘ve set the expectations, make sure to meet each of them.
10. Check where your emails are landing
It is important to conduct A/B testing of the emails before finally sending them into the inbox of your audience.
Open rates largely depend on where your emails are landing. If they are lading in spam folders or promotions, then they are hardly getting viewed.
You can turn your email marketing technique into a highly rewarding and revenue-boosting technique. Personalize it, keep it human- the main key to maximizing open rates.
Have trouble starting? Contact Click nurture!
