23 April
Have you been thinking about generating leads lately?
Do you have blogs that aren’t converting?
If yes, then this blog is for you.
Getting your blog in front of millions lacking a strong strategy is a waste of effort. While creating a blog, consider these main points:
For whom are you creating it?
Your targeted audience?
What benefit does it provide to the reader?
What will make him subscribe to it for more updates?
Knowing your targeted audience's beliefs, needs and desires is of primary importance while creating a blog. Let’s explore the best ways to generate leads from blogs.
1. Design Your Buyer’s persona
You might have created a good long blog post, but if your audience isn’t reacting to it, then you missed out on homework. For attracting the right people to your blog, you need to figure out-
- Which segment of the customers are you targeting?
- What are their pains that you can provide solutions to?
- What are their interests?
- What tone or language will they familiarize themselves with the most?
Spend time listening to your customer persona and conduct interviews, surveys to learn more about them.
2. Create a valuable Lead Magnet
A lead magnet is a “Piece of downloadable content that provides value to their audience in exchange for the information.”
Give a free source of information tailored according to your buyer’s persona’s pain and invite people to sign-up for it.
This action on your part will not only help your audience engage with you but provide insight into where is your customer in the buyer’s journey.
Tips to create a conversion-oriented lead magnet:
- It should be related to the content of the blog
- Attention-grabbing
- It should solve a problem
3. Optimize your blog for search engine
The first step to converting visitors into leads is to get them on your blog. Your audience searches for information on search engines. For making it visible among the top pages, you need to optimize it with the right set of keywords. Make sure to incorporate keywords that your ideal buyer persona will use to find your blog. Check for the competition on them and include your keywords in-
- Title
- Headings and Subheadings
- In the copy
- Meta description that catches the eyeballs of the search engine.
4. Include Actionable CTAs in your blog posts
In the conclusion of the blog post, do not forget to add CTA that compels the reader to take further action. It is important to insert CTA in the right position. You can incorporate CTAs in either-
- Inline as hyperlinked text or as buttons within bigger chunks of copy
- On the sidebar (be sure to present different offers to cater to the various stages of the buying cycle)
- At the end of a blog post where the topics are tightly aligned (like at the end of this post, for example)
- A subscription call-to-action is effective in converting new visitors to your customers. Furthermore, the subscribers will receive a quick notification if they are interested in your future posts.
5. Add Pop-ups strategically in Your content
Pop-ups can be irritating but when you place them strategically, they can nurture leads for you. Place the pop-up strategically and entice the reader into subscribing to more newsletters, blogs, etc. Timing matters.
The post can even include a form so that contacts can download the content without visiting the landing page.
Lead generation depends on the quality of your content. If it is informative, valuable, or generates curiosity, it is bound to flood in leads.
Well, you can try these strategies for generating leads from a blog post. Contact Click Nurture for more.
