Analyse The Need and Benefits Of Customer Segmentation With Clicknurture

Are you not getting expected sales despite guerrilla marketing efforts?

Are your customers even familiar with the efforts you are making to engage with them?

Are you getting even 4x of what you are spending?

If not! Then you need to read this blog.

What is the point in shelling millions on marketing when it doesn’t convert and only maximizes liabilities?

You need something which could help you walk on a smooth path and target every customer in their skin.

Here is the marketing secret which the brands like Nokia and Myntra follow to attract and target their audience and spike up their sales without any considerable loss. Do you want to know the secret?

READ AHEAD!

The blog will help you get familiarize with how customer behavior impacts your overall marketing efforts and why it is necessary to segment the customer base for your business online.

Let’s begin!

Customer Segmentation: Know Your Customer Better

You must have heard a popular say – “One shoe doesn’t fit all”

This phrase rightly describes what your customers expect from your brand.

Most of the businesses are unable to realize the gap in the marketing efforts and thus question-

“Where my strategy went wrong?”

“Why the campaign isn’t converting prospects?”

“Why I'm not getting results even after spending good time and money on the marketing?”

“Is there any way to know what My customer demands and cut on losses?”

Yes, it is possible!

“What if you know your prospect’s interests, their demography, social media behavior, and most of all what your customer expects from your brand?”

it is only possible when you know your customers better. This is where the need for investing in customer segmentation pops up.

Customer Segmentation helps in bifurcating the customers in different criteria based on their behavior online.

For example:

Big brands like Nokia offers a wide range of handsets for males and females.

Women prefer stylish and colorful handsets as compared to males. Males generally do not prefer stylish and sleek handsets. This is why Nokia is a leading company even today. It creates products not only based on customer’s preferences but their behavior too.

A marketer can’t use the same strategy for every customer.

“According to a recent survey, 70% account for segmentation.”

This means the solution to all your problems, is CUSTOMER SEGMENTATION

Are you aware of these Customer segmentation types?

Customer Segmentation refers to the process of targeting and segmenting the audience into well-researched and skillfully funneled categories.  You may find the concept a minefield, it can be classified into 5 groups:

• Demographic segmentation
• Geographic segmentation
• Behavioral segmentation
• Psychographic segmentation
• Social media segmentation

Are you familiar with these terms? No?

Let’s discuss each in detail.

1. Demographic and social-economic segmentation

When it comes to creating a marketing strategy, you need to have proper research of who your customers are. Demographic segmentation is one of the most common customer segmentations used by brands to launch marketing campaigns.

The demographic segmentation covers age, sex, gender, family size, and other social-economic factors like household income, marital status, and education.

2. Geographical Segmentation

Geographical segmentation is another type of widely leveraged customer segmentation. It filters out the audience by their geographical location, country, and city level. It helps in determining what a customer belonging to a particular country or state demands. These insights can help a business refine its marketing strategies.

3. Behavioral Segmentation

Are you familiar with the online behavior of your customers? Behavioral segmentation helps you do that. It segments the audience by their online behavior. Thus, this type of segmentation helps you in launching the campaigns or scheduling social media posts when your audience is most active online.

4. Psychographic segmentation

Who would like to lose upon the opportunity to know what makes their audience tick? None!

It is here Psychological segmentation fills the gap. For marketing effectively, just knowing the audience is not sufficient, you need to research their psychological behavior on a deeper level. The psychological analysis helps you develop a customer person or avatar so that you can be confident of whom you are targeting.

I know what you are expecting next in the blog!

Here it is!

How Customer Segmentation Can Benefit My Business?

As discussed above, customer segmentation helps you categorize the customers into multiple segments. And these categories help you connect better with your audience further.

Here are the 5 most important benefits of customer segmentation.

Target a particular Marketing Segment

Is your business facing the following issues?

• Unclear brand persona
• Insufficient research
• Accurate metrics

Has the marketing campaign failed in delivering the message?

Audience/viewers didn’t convert..??

In the wake of the above things, you can face further issues like-

• Low conversions
• Low traffic
• Low revenue
• Low sales

In the wake of these, you will soon run out of capital. And you don’t want that!

Click Nurture’s Customer Segmentation tool can help you-

• Target the relevant customer base
• Real-time analysis
• Targets and attends to a customer at the right time
• Help you launch campaigns based on online behavior

Establish Brand Identity

Customer segmentation helps you establish brand identity. Identifying your brand can help in engaging with your products and services better.

• Does your brand reveal who you are?
• Does your brand provide value to your customers?
• Does your customer connect with your brand logo?
• Is the message clear?

If the answer to these questions is unclear to you, then you are losing upon a good chunk of customers. Do you want to lose them to your competitors and fill their treasure?

Of course not!

Get assisted by the best platform Click Nurture that performs as per your business marketing needs by:

• Helping you create a user-friendly landing page
• Customize your campaign preferences
• Attending your customers through push notifications and messenger bot
• Improving your brand identity through social proof

Improves channel of distribution

Customer segmentation will help improve the channel of distribution. Knowing the right number of customers and their preferences, you can direct them to the right channel of distribution. It will help you minimize the time, and save you from channelizing out aimless marketing campaigns.

Adopt a rational approach to attending your customers online and save money.

Untargeted marketing campaigns can affect the brand's:

• Growth
• Customer retention
• Customer acquisition
• Sales
• Traffic
• Reputation

Are you selling something that your customers are least interested in?

Would you like to lose upon good share of revenue just by missing out on important demographics?

Of course not!

Why settle for 4x traffic when you can raise a toast to 8x conversions?

With Click Nurture it is possible!

• Know your audience through analytics
• Analyze the major searches regarding your product
• Understand the glitches
• Channelize effective marketing campaigns
• Improves budget efficiency 

Most companies do not have a great marketing budget. So, knowing where and how to spend is crucial.  Customer segmentation helps you target customers belonging to a segment of high value and the ones who are more likely to convert from your marketing investment.

Leveraging different marketing tools from different platforms can burden up your savings, Click Nurture has a refined one-stop solution to all your marketing needs.

 You can plan, prepare and launch your campaigns effectively by analyzing the website’s performance on a single dashboard.

• Track the performance online dashboard
• Know the loopholes
• Customize your campaign for targeted customers
• Improve brand reputation
• Deliver what your customer wants with attractive and engaging campaigns
• Increase Customer Engagement
• Utilize demographic segmentation to understand your customer’s needs and expectations.

Know:

• How much time does a visitor spend online searching for a particular product?
• What phrases does he search for?
• What is his income, age, and spending habits?
• What are his buying intentions?

Multiple tools are available online for ensuring a good customer engagement, but here is what sets apart click nurture from others:

• Attends customer at the right time with a customized message
• Upsell and cross-sell customer using customer attribute and behavior
• Easy to integrate
• Improve sales with a live visitor tracking tool
• Track the live location of the website visitor 

This is how customer segmentation helps you launch targeted marketing campaigns and improve your business’s performance online.

Know more about customized segmentation variables, analysis, and reporting today! Contact Click Nurture!