Ever thought that despite perfect advertising strategies, excellent marketing personnel resources and a handsome allocated budget, often the target audience is missed to get converted and every effort goes in vain. The availability of infinite choices over the web has turned the customer buying journey unpredictable. The drive for the online presence of users has seen a paradigm shift as a result of rising competition and technological advancements.
"The only thing that one really knows about human nature is that it changes. Change is the one quality we can predicate of it. The systems that fail are those that rely on the permanency of human nature, and not on its growth and development."
Understand Behaviour Marketing
Behavioural Marketing finds its root from the consumers only, the only difference now is the medium or platform. The study, analysis and evaluation of a series of actions performed over a period of time on the web are now taken as a benchmark to predefine the customer segments, ads campaigns and testing time. Behavioural marketing is a powerful method of collecting information on consumer behaviour in order to segment and target audiences in a needle-like focus.
This type of marketing targets individual patterns of engagement and behaviour in order to match specific intents, interests, and needs of the ideal market.
The scope of Behavioural Marketing is not limited to multiplying sales figures but it can be complemented to enhance the user experience by providing informed recommendations and suggestions in order to improve their lifestyle. When used properly, behavioural targeting can be a very effective way to reach the right customers with the right products and services.
Benefits of Behaviour Marketing
Examples of Behaviour Marketing
Acquisition, engagement, and retention are all important pillars to consider while analyzing users behaviour. Understanding the following ways your users can interact with your product will help you accomplish a sustainable, constructive and profitable behavioural segmentation strategy.
Clicknurture.com is an all-in-one platform which guides you to successfully engage the visitors, lead them to conversions and analyses the results for future marketing strategies. It provides unlimited Push Notifications, smart and customised Chat Bots, Social Proofs, Online Surveys, Heat Maps, Landing Page, Customer Journey Builder, Segmentation, Live Visitor Tracking and many more. The amalgamation of different features of Clicknurture.com guarantees the lowering of sales costs, multiplication of sales figures and maximum conversion rate.
15 July 2020