Behavioural Marketing Practices : How to Get More Clicks Conversions

Ever thought that despite perfect advertising strategies, excellent marketing personnel resources and a handsome allocated budget, often the target audience is missed to get converted and every effort goes in vain. The availability of infinite choices over the web has turned the customer buying journey unpredictable. The drive for the online presence of users has seen a paradigm shift as a result of rising competition and technological advancements. 

"The only thing that one really knows about human nature is that it changes. Change is the one quality we can predicate of it. The systems that fail are those that rely on the permanency of human nature, and not on its growth and development."

Understand Behaviour Marketing 

Behavioural Marketing finds its root from the consumers only, the only difference now is the medium or platform. The study, analysis and evaluation of a series of actions performed over a period of time on the web are now taken as a benchmark to predefine the customer segments, ads campaigns and testing time. Behavioural marketing is a powerful method of collecting information on consumer behaviour in order to segment and target audiences in a needle-like focus.

This type of marketing targets individual patterns of engagement and behaviour in order to match specific intents, interests, and needs of the ideal market.

The scope of Behavioural Marketing is not limited to multiplying sales figures but it can be complemented to enhance the user experience by providing informed recommendations and suggestions in order to improve their lifestyle. When used properly, behavioural targeting can be a very effective way to reach the right customers with the right products and services.

Benefits of Behaviour Marketing 

1. Personalization: It helps to Understand how to target different customer segments with different approaches at the most appropriate times, through their preferred mode. It recreates the lost touch with the brand and allows you to nurture them along their buying journey.
2. Predictive: Past behavioural patterns is a perfect way to start and predict the influence of future customer behaviours and outcomes.
3. Prioritization: Pinpointing potential users with high-value business opportunities will equip you to make smarter decisions on how to best optimise time, budget, and resources.
4. Performance: Monitoring growth patterns and change in segments over time helps to take leverage in the market.

Examples of Behaviour Marketing 

Acquisition, engagement, and retention are all important pillars to consider while analyzing users behaviour. Understanding the following ways your users can interact with your product will help you accomplish a sustainable, constructive and profitable behavioural segmentation strategy.

1. Occasion/Event-Based Behavior: User behaviour is sometimes identifiable by special occasions. For example, consumers often make more purchases around the holiday season or for special events in their own lives, such as birthdays and anniversaries. 
2. Usage Behaviour: Usage pattern divides the users into high, mid-level, and light users based on how often they purchase your products or services. 
3. Customer Loyalty Behaviour: One of the most important behavioural segmentation components is loyalty. The emotional connect with the brand needs to be purposefully served with incentives on various occasions.
4. Benefits/Experience Behaviour: It is one of the differentiating factors that users gain from an experience. Understanding the different benefits users seek from the experience with your product or service can help you better serve each segment with that experience.

Clicknurture.com is an all-in-one platform which guides you to successfully engage the visitors, lead them to conversions and analyses the results for future marketing strategies. It provides unlimited Push Notifications, smart and customised Chat Bots, Social Proofs, Online Surveys, Heat Maps, Landing Page, Customer Journey Builder,  Segmentation, Live Visitor Tracking and many more. The amalgamation of different features of Clicknurture.com guarantees the lowering of sales costs, multiplication of sales figures and maximum conversion rate.

Richa Raj

Clicknurture.com Team

15 July 2020