What is the secret behind gathering 8x leads?
How will you convince first-time users to purchase a product?
Yes, you have guessed it right, the landing page!
It is the best way to nurturing the customer journey.
You have got all sorted. Facebook ads under control, pages are well-optimized and getting lots of traffic. (sounds more of a fantasy situation, but let’s go with it!)
People are visiting your page, but you do not see the numbers moving.
You don’t have a website for just watching the numbers fill in the boat, but to CONVERT!
You want the people to take action once they visit the page.
How you are going to do that?
You can convert 70% of the visitors through a well-engaging, user-friendly, and responsive landing page.
Moving forward, “What is that thing which will attract your customer immediately to take the desired action on the landing page?”
The blog centers around how you can create a landing page that not only brings in leads but convert them too.
The blog discusses:
It is generally a lead capturing page or a destination page that appears in response to clicking on a search-engine-optimized result.
A landing page must-contain the below elements:
Before you begin to create a landing page, make sure to do detailed research to put together all the elements effectively on the landing page.
Before creating the landing page, make sure you have-
1. Buyer’s persona(S)
The buyer’s persona is a semi-fictional representation of your customers. It is based on market research and current customer data. It provides a clear insight into the customer’s behavior as to how they think and helps in tailoring the content accordingly.
An offer is something that is created to provide value and familiarize the customers with what the organization sells. The offer could be a free e-book, seminar, workshop, or anything else which is downloadable. The offer should address the pain point of the buyer.
3. Knowledge of Buyer’s stage
A buyer’s journey is a process that can be broken into 3 different stages:
Now when you know who your audience is and the necessary elements to include in your landing page, let’s move on to how to create a landing page that converts-
If you are wondering what it takes to create a Steller landing page, then go through the points below NOW!
1. Create a Compelling Headline
Think about what will make your customer stop and go through the entire landing page. What should be your heading? The heading is the first thing your customers interact with.
What will make them stop in their tracks?
“Can’t get linked in Ads to work? We can help!”
This is a Clever Zobo ad that promises to solve a problem- that is improper working linked in ads.
Make sure to have a proper working landing page to welcome the visitors.
2. Convey the Value of the offer clearly
What is the primary aim of your landing page?
To provide value!
Why would anyone stop to read if you don’t have something exceptional?
You have just 3-5 seconds to catch the attention and provide value. Convey the value of the offer simply and attractively.
3. Mention important points in bullets
With a short attention span, you can’t expect the visitor to read in length. The landing page does not require lengthy content but a summary of the offer in bullets.
List out the major takeaways the visitor will get once he subscribes, register or download the offer. Keep them engaged with a preview of what can they expect the next.
Here in the above landing page by Momentum, clearly mentions the details in bullets that one will get after registering for the e-book.
4. Create the form
The next step is creating the form for your audience. While creating the form, be mindful of the numbers of the form fields to include. Utilize the buyer’s stage to create a personalized form.
For example, the below is a form of the Salesforce for the social media marketing managers as to how they can engage customers with the social studio. The fields include are first name, last name, job title, email, phone, company, and employees.
5. Insert Images
What keeps a visitor glued? High graphics and high-quality images. Be sure to include a captivating and engaging image on the landing page to draw the visitors in.