Customer Acquisition Process : Guide for Digital Marketers

Framing Standard Customer Acquisition Process is the need of an hour for any organisation as it stimulates sales and marketing team to work on a common goal, by identifying, enlisting, gaining and converting the target into potential customers.

A disconnect between sales and marketing teams happen on the following grounds:

  • The sales team says that leads coming in large volumes and tough to segregate.
  • Marketing disqualifies the sales team for the job.
  • Lack of automation in streamlining the generation of leads and its management.
  • Lack of trust and synchronisation in the vision of the two involved.

Critical but thoughtful!!surprise

enlightenedThis is a familiar situation of every digital business running, striving and thriving to gauge numbers in the market. The internal uncertainties often tend to lose the potential share in the much deserving market and then comes the first step toward rectifying your marketing and sales alignment is implementing seamless sales development into your existing process.

When you first start setting up your business, customer acquisition is necessary to understand. The standard Customer Acquisition Process can be created using Clicknurture Customer Journey Builder Feature but first, we need to understand the gravity of it so that a well-targeted, informed and suited Process is created for the company. Below are the various components need to brainstorm before laying hands on the result:

1.Define Your Business Strategy

Start with defining a business strategy after making a SWOT analysis for your customer acquisition process. It is very important to get the support of both sales and marketing departments for the best results.  Those strategies can be generating qualifies leads, maximizing sales figures, increasing brand awareness, obtaining loyal customers, and so on. 

2. Create Your Target Market

It is very important to pre-determine the target audience for a particular product or service. Online Survey feature can be used to get better insights into the user's needs and preferences while Customer Segmentation feature can be used to engage with the targetted visitors on the basis of segments created. 

3. Customise sales and marketing campaigns

Extensive research is required through advance, dynamic and powerful analytics tool to streamline the sales and marketing campaigns apt to the targets audience. Find ways to engage your target customers through Push Notifications, Social Proof, ChatBot and so on. 

4. Well defined Landing Page

Landing Page is a new buzzword in digital marketing to capture leads. Customised Landing Pages are created to suit the requirements of the target audience and direct them to perform the required Call-to-Action.

5. Optimise Content and Social Media Integration

A perfect blend of the rightful keywords, meta description, images, informed content and search engine optimisation practices helps a long way to reach the target audience on the web. These practices do not only drive traffic to your website but offer you an opportunity to convert those visitors into leads.

6. Budget Allocation

It is very important to work out on the total cost that you are willing to invest in the entire process before initiating your efforts. Then, set expectations for return on investment according to your customer acquisition budget. You can begin by working on the current monthly visitors and the associated cost to the future numbers needs to be achieved.

7. Create Personnel Asset 

Train, motivate and get in sync with the existing sales and marketing teams to Make sure that they can manage the process, understand the customer needs, and take significant responsibilities. Any new initiation is unsuccessful without the support of the right people. is an all-in-one platform which guides you to successfully engage the visitors, lead them to conversions and analyses the results for future marketing strategies. It provides unlimited Push Notifications, smart and customised Chat Bots, Social Proofs, Online Surveys, Heat Maps, Landing Page, Customer Journey Builder,  Segmentation, Live Visitor Tracking and many more. The amalgamation of different features of guarantees the lowering of sales costs, multiplication of sales figures and maximum conversion rate.

Richa Raj Team

27 July 2020

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