Customer Acquisition Strategy : Meaning and Various Tools

Exhausted with every possible measure to attract new visitors and keeping them loyal to your brand??

Is with rising competition, marketing techniques are turning expensive to attract and retain new customers??

Well, for above dilemmas , neither the marketing techniques or the competition need to be blamed as practically every company is striving with these two challenges and the only solution to tackle the same is BEING SMARTER in choosing right tools for your requirements. Lets dig into the journey of understanding the customer acquisition, how to optimise its cost and ways to enhance customers loyalty.enlightened

        In simple words, Customer Acquisition is the process of onboarding new users to the website and deploying systematic, strategic and dynamic approaches to earn a competitive edge in the market. Broadly, it refers to practices and systems that qualify to register every reaction, interest, preferences and queries raised as a result of marketing techniques. Companies make use of advertising and marketing campaigns to attract new users to a particular product or service in the hope that every penny invested will turn into long term serving clients but the wrongful choice of right tool often leads to massive failures. smiley

Being able to systematically attract and convert new customers keeps companies healthy and growing — and investors happy. In other words, Customer Acquisition outlines the customer journey through different stages of a funnel from a casual visitor to potential client.enlightened

yesLet's talk about some customer acquisition strategies that your marketing team can implement :

24*7 Live ChatBots: Another way to get leads is through an easy-to-use chatbot builder. Customize your Bot so that it represents your brand and pops up on your prospect's screen with a welcome message that's actionable and matches their intent. Use your chatbot to qualify leads, book meetings, answer FAQs, and more.

Unlimited Opt-insOne of the best ways to re-engage your visitors and give the boost to your sales is by sending unlimited personalised, real-time and rich snippets. One can make a visible difference to lead generations and it's nurturing by amplifying your user engagement with features like Push Notifications, Social Proof, Heat Maps and more

Landing Page: An optimized landing page that is search-friendly, uses targeted keywords and follows search engine optimization best practices drive more organic traffic to your site. This not only multiplies visitors on your website but also divides the cost per acquisition by great factor.

SurveysOnline surveys help you to get closer to your target audience and formulate marketing strategies accordingly. Online survey provides the highest level of convenience for the customers to respond via feedback forms, recommendations, testimonials, reviews, referrals and so on as per the availability of time, interest and own pace.It also offers the usefulness of automatic evaluation and displaying of information in figures and charts.

Content Marketing: Content marketing is an effective customer acquisition method for all types of businesses. Creating new, exciting, and relevant content is a highly effective way to lure your audience’s attention and bring them to your website. Blogs, Ebooks, Journal Guides, Videos are some of the ways to build innovative and knowledgeable content about your deliverables and enlighten the users.

Social MediaSocial media marketing consists of two methods: organic and paid. Organic social media is most useful for boosting brand awareness, developing a company personality, and sharing content you’ve published elsewhere (like from your blog or videos). While paid social media may be a better tactic for your business, depending on your budget and audience type.

Search MarketingSearch marketing is used as a customer acquisition method and equip your content (organic search marketing is also known as Search Engine Optimisation, SEO ) and ads(paid search marketing) to perform best in search engines by using tools like Google Keyword Planner, SEMRush, Open Site Explorer, Ahrefs and many more.

Email MarketingEmail marketing might seem like an outdated acquisition method, but it’s actually a highly effective way to stay in front of your customers and promote quality content, product information, and discounts and events. Implement a comprehensive, purposeful and head-on email sequence and witness it wonders.                        is an all-in-one platform which guides you to successfully engage the visitors, lead them to conversions and analyses the results for future marketing strategies. It provides unlimited Push Notifications, smart and customised Chat Bots, Social Proofs, Online Surveys, Heat Maps, Landing Page, Customer Journey Builder,  Segmentation, Live Visitor Tracking and many more. The amalgamation of different features of guarantees the lowering of sales costs, multiplication of sales figures and maximum conversion rate.

Richa Raj Team

07 July 2020

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