Landing pages are one of the most important elements of lead generation. It is the first room in your virtual store where the visitors walk through the door.
What makes the visitor fill-up the form?
What makes a prospect become a permanent customer?
What is a landing page? Why it is important?
Landing pages provoke your visitors to perform a specific action. It is something that your visitors view and interact with and hence it has to be interactive and engaging.
The landing page is distinct from the webpage and the sole purpose of it is to convince visitors to perform a particular action.
A landing page with graphics, images, and videos not only attracts people but will help you make a lasting impression. The visitors may not remember what they read but they do remember what they see.
Does your landing page solve the below purpose?
Does your landing page provide unforgettable value?
Does it solve the purpose?
And most of all, does it provoke the desired action you want the visitors to take?
If not, then there is no use in having a landing page that doesn’t convert and ultimately doesn’t adds up to your revenue.
The main purpose of the visitor is to tell the visitors exactly what you want them to do and why you should do it.
Imagine you receive a visitor from the Google AdWords campaign for one of the most important keywords. What step will you want him to take next?
Here are the examples!
1. Log me in Rescue
Log me in rescue provides a clear landscape for landing page experience. The content is focused on illustrating the value of the remote solution. It provides tools for managers and technicians.
2. Automation anywhere
Automation anywhere provides end-to-end RPA to automate any business process. The primary motive of it is lead generation through a submission form. Making the customers submit too much information makes them leave the page. Automation anywhere offers a demo for advanced business.
Alkami provides business solutions to institutions dealing in retail and business banking. Its user-friendly design makes it easy for the customers to follow and request a demo of the software.
Armor is a wide cybersecurity business helping agencies in simplifying the insurance policies and agree to a regular framework.
Asana is a web and mobile application designed to help the teams organize, track and manage work. It is a team-based work management platform.
With robust API and 2000 applications, it provides integration that streamlines the work and automates the mundane tasks.
7. Hire Vue
It is a video interview software used by companies for hiring purposes. It shares a unique approach-
It is software that helps B2B companies know what will work for their business and where they should invest their efforts.
PayScale helps the hiring firm combine salary data with superior software utilizing AI and the advanced tools help the individuals know their worth and get paid right.
10. Click Nurture
Click Nurture is an all-in-one automation software that assists businesses in streamlining their marketing efforts by automating the marketing process. It allows the businesses to create their well-responsive and converting landing page quickly with easy-to-use templates.
These are some of the examples of the major b2b landing pages, which can help you revise landing page strategies and optimize them for increased conversions. For more information, contact Click Nurture.