15 April
You‘ve guessed it right! Endlessly swiping through the stories.
We are usually late adopters of a new update on social media.
Most of us react to it “Umm, I don’t know about it.” Perhaps because change is slightly uncomfortable.
Where am I?
Facebook gained this new feature and with this, every brand on Facebook gained another marketing tool.
Wondering what to post on these Facebook stories?
You can view the below examples of the Facebook stories to get inspired:
Examples of Facebook Stories
Behind the scenes
Earlier on Facebook, brands only shared the flexibility to post which probably made them more particular about their content, mindful of the fact that it’s going to stay there permanently.
With the introduction of Facebook stories, the brands can make more presence before their audience for 24 hours. Yes! You can post interesting stories that excite and engage the audience.
Stories came us as the best behind-the-scenes content strategy as you need not post regularly to be featured on the news feed. Have a product to launch?
Great! You can utilize stories to instigate curiosity about your upcoming product. And that’s a great strategy! Keep your audience hooked on!
Another most important feature of the story is it grants an opportunity to the brands to drop off curtains and reveal the face behind the business. Having a human featured in the image can create a lasting impression.
This story by Pat Flynn is the best way to know your audience and make a presentation before them. He mentions “A whole new conference experience for entrepreneurs”. The line makes it clear that the entrepreneurs are going to get value from the conference and hands-on latest or cutting-edge information.
Polls and Surveys
Engagement is critical to gaining customers and building brand credibility online. Now, the brands could leverage the power of stories to connect and engage with the audience.
It’s a popular belief- The better you relate with your audience, the better you deliver content that connects.
The poll will help the brand identify the customer’s and audience’s preferences and the content the audience enjoys.
For example, here is this brand “Taste” that has launched a poll- “Would you try a concord grape and cashew praline donut?” If the brand is seeking to introduce a fresh dish, then this survey can be effective in knowing customer’s preferences.
Polls are a good way to connect with your customers and provide personalized experiences.
User-generated Content
One of the most popular and interactive uses of Facebook stories is to share user-generated content. UGC (user-generated content) acts as social proof, a psychological phenomenon where we rely on the decisions of others to define our purchasing decisions.
You can post stories in the form of testimonies or reviews you received from your product.
Yes, it’s not cheating! You can upload stories shared by other brands without any hesitation.
The best part is – You get to save time and effort!
One thing to note here is, now FB owns Instagram. So, you can share stories Instagram account to your Facebook for your Facebook pals. Isn’t it great?
For example: Adjourn teahouse leverages User Generated Content to show various ways in which customers use its products.
Direct to Website Traffic
Do you have any articles that you wish to share with your people online?
Facebook story’s see more features can help you with the exact thing.
Below is an example of blog posts that Forbes shared as a story on Fb. The topic is interesting. Those who love reading but struggles to dedicate time, can find the blog useful.
Giveaways
Are you planning to host a giveaway?
Facebook stories can be a great source to implement your plan.
The stories disappear after 24 hours. Therefore, you need to market your giveaways on other platforms as well to gain maximum visibility.
Here in this example, Naturally, Vero posted a give-away – a 4-week detoxifying vegan meal package.
Are you likely to click? Yes, of course, who doesn’t want a vegan diet plan?
If you wish to promote your giveaway, you can use see more features for promoting it to the Facebook story.
To ask me, there is no one way of posting Facebook stories, choose what relates to your brand the best in a defined context.
Stories grant you the opportunity to connect with your audience and discover more about their behavior online.
While not all strategies may work for you, but they are definitely worth a try.
To learn more, contact Click Nurture.
