How to acquire 40% more customers with email marketing?

Increase Subscriptions and build your customers!

Email marketing is one of the most effective marketing. If you spend $1 on it you can expect a good return on it.

If you are facing a hard time getting conversions on emails, then the blog will help you.

The blog will educate you on how you can utilize email marketing to get 40% more customers.

1. Personalize your messages

Sending personalized emails improves the open rates by 60%. Here’s how you can personalize your emails-

• Start the email by addressing the name of the receiver
• Use your real signature (it generates authenticity)
• Create a subject line with which the prospect could relate well
• Segment the list according to the behavior, wants, and desires
• Suggest relevant products

For knowing your prospects in detail, you can design a customer avatar.

• Who is your audience?
• What problems are they facing?
• What solution can you provide to fix the problem?
• What are their pain and frustrations which you can solve?
• How your product can add value to a particular person’s life. How it can improve his status.

By designing an ideal customer avatar in this manner, you will not only have a tab over the wants but will be able to send specific and personalized emails.

2. Segment your list

Segmenting your subscriber’s list will help you design an email automation series specific to the actions taken by the user on the site.

For example: if you are hosting an event for the small business owners located near the venue. By segmenting the subscribers, you can easily filter out the small business owners living near the venue and contact them.

Segmenting the email list is much better than checking on every subscriber for eligibility. You can use a customer segmentation tool, that enables you to have insight into the behavior and segment the customers according to parameters.

When you design your emails after segmenting the subscriber lists, you receive better open rates, customers, leads, and revenue.

How to segment the list:

• Step 1- define your data list (what kind of product you are selling)
• Step 2- create your ideal customer profile/ avatar (demography, pain points, goals, etc.)
• Step 3- Choose your segment (segment it by company size, industry, sales cycle)

(For example, you must have the data of what tools the small business use. You can create a blog post targeting that particular segment and mail them. For example, if you’re a small business use Google sheets and are unaware of the easiest way to use it, you can share a blog post like- “The easiest way to use Google Docs or Google Docs update 2021)

The early-stage subscribers, might not be ready for buying, you can approach them by sharing valuable content like (tips, whitepapers, e-books, webinars, etc.) on the other hand, for approaching eager buyers, you can design your mail highlighting the free trails/ demos, etc.

3. Switch to auto-response/ Automation

For maximizing conversions and customer engagement, you have to remain active 24/7 and cater to customer’s queries. Yes, it is possible!

Most of the common types of trigger emails are – thank you mail, transaction emails, order confirmation emails, abandoned cart emails, etc.

According to a resource, triggered emails generated 5x higher open rates and 15x higher click-through rates.

4. How to design your trigger mails

• Activate: For a new user, you can create an activation campaign with guidance on how they can get started.
• Win-back: If you have a deal for the existing customer, you can pique their interest by designing a personalized mail discussing your new offerings, in which they might be interested.
• Surprise: Giveaways are a much-anticipated reward for loyal customers. You can create an email addressing the clients about the giveaways.

Switch to email automation and design a series of sending automated emails, even when you aren’t active. This will help keep your customers engaged and hooked for more. Here are some important things you need to take care of while automating the emails:

Create an automated cycle based on the action taken on the site (subscription, signed-up for a free e-book, webinar, use a free template, etc.
Design your subject line and title in a way to immediately catch the attention
The name you use in your emails can have an impact on open rates.

• “[URGENT] You’ve got ONE DAY to watch this…”- Fear of missing out
• “Don’t open this email”- Curiosity provoking
• “Complimentary gift wrap on all purchases”- Greed
• How to email a busy person (including a word-for-word script)”- For one who ignores mails
• Pizza Hut: “Feed your guests without breaking the bank” – (Highlight the pain points)

Design the email with a goal!

Automating the responses helps in improving engagement by 60%. Think about having done with the work without moving a key!

5. Set expectations

Customers always connect with a brand for these reasons:

• To know something more about what he already knows
• To know something that incites curiosity
• For something that he considers as important and useful
• To encourage the people to subscribe to you, you can create a curiosity invoking mail, that provokes the visitor to take the next step.

For example, You can create a blog post name, “10 tricks to guaranteed sales” and list the 5 of them. For reading further, you can ask them to subscribe to your email newsletters.

If the visitor is willing to know, he will subscribe to it.

6. Ask for opinions

Customers always appreciate the brand that puts the customer first. When the customer is on the verge of leaving a website, you can launch a survey related to your business. Customers love to share their opinions and feel cared for. You can gain insight into important data as to how your customer feels online or offline.

Takeaways

The aim of email marketing is to provide your customer value and ensure a great experience after they engage with your brand. You should always think about how you can add value to their lives by providing some educational resources, encouraging giveaways, etc.

With careful planning, email marketing is a great way to nurture customers for your brand. The more you delight, educate your readers, the more they will connect with you. To learn more, contact Click Nurture.