Research shows that attracting new customers is 5X more expensive than keeping your existing customers. According to Forbes, providing customer satisfaction isn’t a guarantee either, as between 60 and 80% of satisfied customers never make another purchase. As they’ve already shown an intention to invest money in your brand, which shows that they trust you. It is always recommended to give priority to existing customers asset while developing strategies to improve a business.
New Lead generation and converting new customers, no doubt, is a priority for any business. But with the right strategies, you can maximise sales by staying focussed on the needs of existing customers base. Marketers who stay focus on the expectations of prevailing customers ten to leverage competition in uncertain times.
Let's get into different ideas on how to improve your sales process and increase business through existing customer support:
⇒Stay aware of Existing Customer Behavior
Building a customer journey map helps you to track your customer buying behaviour on the website. The detailed monitoring of various touchpoints on the journey map gives insights into the most and least performing areas of the product or service. You can able to work out the reasons for any deviation in the usual buying trend, if any and work out on future strategies accordingly.
⇒Ask for feedback
It is one of the best ways to get close to the clients. Conduct of timely online surveys keeps re-engaged the users and build confidence and trust in the brand. The ability to reach customer's needs and expectations create better opportunities for more successful target marketing, an increase in better reviews and a steady hike in the revenue stream.
⇒Target Customers With personalised campaigns
Personalised marketing campaigns are a cost-effective way to increase revenue as well as stay top of mind with existing customers. Businesses can easily utilize emails, Push Notifications and so on to thank customers, share special offers and recommend future purchase—all things that encourage people to return to your business.
⇒Stay in touch through rich and valuable content
Once a potential consumer turns into a legitimate customer, it is smart to engage with them through your various social media platforms, emails, newsletters etc. The regular updates keep the users attached with the brand and help to retain the loyalty.
⇒Refine your sales and marketing team
The longer the stay, the higher the expectations. Dedicated managers need to be appointed to loyal and valuable customers segments so that the needs are better served in a timely and efficient manner. The proactive approach is always appreciated by customers and keep them attached to the product or service.
⇒Provide solutions to dire problems
Maintaining and serving a long term relationship requires dedicated teams to look upon urgent solutions to existing service and provide an immediate solution to the same. Before getting in front of the customer, know the answers to questions about the customer’s own customers, competitors, strengths and weaknesses.
⇒Upsell and cross-sell
Existing customers offer great opportunities for upsells and cross-sells. With the initial buy, the customer has already created a trust and confidence over the brand. Cross-selling is encouraging the purchase of anything in conjunction with the primary product. And Upselling is encouraging the purchase of anything that would make the primary purchase more expensive with an upgrade or premium.
Increase credibility as a trusted advisor by bringing to the innovative, highly differentiated solutions that respond to customers’ unique business challenges. In other words, Delivering the best products and services helps to maintain goodwill and loyalty among customers.
⇒Create Customer Segments to serve better
Customer segments help to divide the target audience into different groups on the basis of needs, interests, expectations, demography, purchase behaviour and so on. This helps to create customised campaigns and serve them better in a personalised, proactive and informed way.
⇒Use technically advanced solutions
Clicknurture.com is an all-in-one platform which guides you to successfully engage the visitors, lead them to conversions and analyses the results for future marketing strategies. It provides unlimited Push Notifications, smart and customised Chat Bots, Social Proofs, Online Surveys, Heat Maps, Landing Page, Customer Journey Builder, Segmentation, Live Visitor Tracking and many more. The amalgamation of different features of Clicknurture.com guarantees the lowering of sales costs, multiplication of sales figures and maximum conversion rate.
23 July 2020