Media post indicates that the number of emails that ended up in the spam folder in 2020 averaged 7%.
If your emails are among that 7%, then it may be due to poor sending reputation and low engagement.
On the flip side, if the sender’s reputation is decent then the news is bad. Your mails no more interest your subscribers. These good emails are landing in the spam folder.
But the fact is, the situation can be reversed with the right practices.
Some features of spam emails:
In this post, we will cover the best practices to keep your mails from landing as spam.
Maximize your email deliverability
If your emails are consistently landing in the spam folder, it is no joke. It is a serious issue that might affect your engagement rates and ROI.
Here’s what you can do to prevent your mails from going to spam:
1. Ensure a consistent sending identity
Sending id comprises the sending IP address and sending domain. It allows the mailbox to catch the source of an incoming email. Maintaining a consistent sending identity is the first step to ensuring spam-free mails.
While determining the domain reputation, ensure to address the below parameters:
Stress upon avoiding complain rate, else it could lead to soaring unsubscribes.
2. Be transparent about your schedule
Building relationship before marketing is imperative for any brand online. Let your subscribers decide what kind of relationship they want to have with you from the beginning.
The best way to do so is by granting freedom to your subscribers to decide what kind of content they would like to engage with. Let them decide:
3. Use the right sender’s name
One of the most common mistakes marketers commit is using the wrong sender’s name. Here is the data of why your emails are landing in the spam folder.
According to pep post, here are the parameters that decide open rates:
Noe, you must have figured out what’s causing your mails to land in the spam folder. Finding the cause and revising the email strategy can help win loyal subscribers.
4. Ask the subscribers to Whitelist you
Asking the subscribers to whitelist you is one of the best ways to make it to their inbox. Once a subscriber adds you to his contact, he agrees upon receiving an update from you. Thus, as soon as anyone joins your email list, ask them to whitelist you.
5. Authenticate your email
Email authentication might be a long and tiresome process, but it is imperative for ensuring the legitimacy of your emails. Subscribers and mail providers trust more the emails that are authentic and these are more likely to make their way to the inbox than the spam folder.
Here is how you can authenticate your email:
You can identify your mail by adopting these methods and ensure your emails get delivered in the right spot.
6. Remove inactive subscribers
Email marketing ensures good money. Yeah, that’s true! But are your email marketing efforts directed in the right direction?
It is critical to find and remove passive subscribers as they could affect your deliverability. How?
Constantly bombarding the emails to passive subscribers increase the number of spam complaints.
Unengaged subscribers lead to low engagement and thus affect deliverability
7. Build your own email list
Do you want your emails to land in the inbox of uninterested subscribers? No!
To avoid doing so:
8. Provide a Double Opt-in
Verifying recipients before launching mails is a sure-fire way to ensure that you are sending emails to the persons who are genuinely interested to listen to you. Using a double-opt-in ensures that subscribers consent to receive emails from you. You can do so, by sending them a confirmation or welcome mail.
Once they, confirm it, congrats! They are on your mailing list!
Situations where you cannot send mails:
How to verify deliverability status:
This is how you can verify the emails.
9. Increase subscriber engagement
The higher your user engagement rate, the more favor you will share of the mailbox providers. For gaining the attention of the passive subscribers, you can trigger a re-engagement campaign. By passive subscribers, I meant the ones who haven’t clicked or open your mails for 6 months. Segment these into -buyers and passive subscribers and trigger different re-engagement campaigns for each.
10. Revise your content strategy
Watch if the subscribers are finding your content useful? Run a survey or a personalized mail asking their preferences. Check the messages you are creating to send your subscribers. Are they interesting?
Points to improve deliverability:
Now that you understand the factors that may affect the success of your email marketing efforts, you ought to address them NOW.
Know how Click Nurture can help you revolutionize the email marketing process, Contact us today!