Email marketing is the second most successful marketing strategy in U.S. history and has a return on investment (ROI) of 4300 per cent. Since March 2020, HubSpot saw a 29% increase in average email volume and a 21% increase in open rates overall for the month. It’s no surprise that email marketing is still king, even in the era of COVID-19.
Choosing the right email marketing service can have a significant impact on the success of your marketing campaign. But what about the other side of the coin: the email service itself?
Now What makes Email Marketing an undying marketing proposition?
First, there is no financial investment in terms of advertisement or promotion to reach the right target audience. Also, 30% of ROI is achieved within 24hours. That means you actually track your returns on a real-time basis, provided you are equipped with a right email marketing platform. Personalise, Customised, Targetted, relevant, Informed and Direct are some of the features which makes it outshine the other booming strategies in the contemporary digital world.
The only cost is investing in email marketing platform, and without upfront costs, you can send as many emails as you want, for whatever reason, of course.
With Clicknurture, Email marketing is about turning every click into customers and building loyalty to your existing base of potential customers, not just new ones.
Integrate with Customer Journey Map
The power of Email Integration with the Customer Journey at Clicknurture allows you to maintain close and personalised contact with the visitors during the different touchpoints on the website. An Email is triggered automatically as and when a pre-determined action is performed by the visitor which keeps them engaged with the brand and prevents the loss of contact due to change in need, preference or mood.
A well-placed algorithm in the ClickNurture Analytics Platform allows you to anticipate the series of actions expected out of the visitor (on the basis of past behaviour study and analysis) and make use of Power Packed Emails to get the desired results.
High productivity of Sales and Marketing Personnel
With a pro-active approach in answering the doubts raised in visitors' mind in a personalised and secured manned, automatically eases the pressure on Sales Team of follow up on volumes of leads. The improved efficiency of the Sales Team is a great contributing factor in improving their behaviour towards serving the target clients and get the desired results.
Both sales and marketing teams get aligned to achieve common goals leading to higher revenue generation.
Quality Lead Generation
The primary concern involving quality lead generation is smoothly managed by Clicknurture Email Management Tool. It automatically filters out the clicks with triggered emails placed at different stages of the customer journey on the website. The chronological events of emails help to answer repetitive queries and try to direct the client to the final stage of conversion which is buying of product or service.
Otherwise, disinterested or casual leads are filtered out from the pipeline by itself thus pulling prospects ones for engagement. This Email Automation facilitates to acquire, engage, convert and nourish your leads in a cost-effective manner.
Boost Emails with other Clicknurture Dynamic tools
Clicknurture is an all-in-one platform which guides you to successfully engage the visitors, lead them to conversions and analyses the results for future marketing strategies. It provides unlimited Push Notifications, smart and customised Chat Bots, Social Proofs, Online Surveys, Heat Maps, Landing Page, Customer Journey Builder, Segmentation, Live Visitor Tracking and many more. The amalgamation of different features of Clicknurture guarantees the lowering of sales costs, multiplication of sales figures and maximum conversion rate. The Email Management Tool combined with any of the features suited to your requirements and industry is ready to give you wonderful results instantly.
Finally, Email Marketing is like a gold mine, the deeper you dig, the higher the returns. Try and witness the magic with Clicknurture
31 July 2020