31 July
What is the fastest and low-cost way to re-target your customers?
How will you update the customers with the upcoming sale and the discounts on the products instantly?
How will you bridge this gap?
How will you connect with the previous customers?
Losing on potential customers is akin to losing business. And a business without reliable customers is no business.
Will you let the major share of your revenue vanish in the thin air like that?
Connecting with the targeted customers in their comfort spot is imperative to ensure the success of the business online.
If you desire to reach all your audience at once with personalized messages, then email-marketing is the deal for you.
Email marketing is when you send the email message to your subscribers, the visitors who have provided information and agreed on the permission to receive notifications from you.
The blog is about what is email marketing, why it is still relevant to your business, how you can convert prospects into sales with email marketing.
The customers look forward to the updates from their favorite brand.
If your brand has a great presence online and the products that could help improve the lifestyle, then email marketing can help.
Flood-up your inbox with queries and sales notifications just after sending personalized emails to your customers.
Are your Emails actually read by the subscribers??
Does the content of the email meet the aspirations and interests of the recipients?
Does it have a proper opening and closing statement?
Is it personalized enough to elicit a response?
If your emails are just one of the marketing methods instead of being a personalized way of attending to the customers, then your emails are being swiped off instead of being read.
“Do the customer relate to your brand?”
“Do they come back for the next purchase?”
“Are you encountering an increase in the sales or traffic on the website?
If the answers to these questions are negative, then something major is Missing.
Example: What do you think of the email example below? It was a major failure. What can be the reason behind its failure?
Whether you are writing content for a website or social media promotion, it should sell the benefits, not the features.
This is the blunder that can be the reason behind the failure of this campaign launched by Home Depot. Instead of promoting the features, one should highlight the major benefit of the services. It converts better.
Rather than promoting the services, the brands should focus on creating the need for the products and services among the customers.
In the absence of the perfect email, you are losing 70% of the customers!
Low ROI, low traffic, low engagement, and low customer acquisition are a nightmare for any business online.
Are you facing reduced traffic and engagement?
Is Email Marketing still an effective strategy?
Many of the firms are of the view whether:
“Should I still use email marketing in 2021 or switch to the latest methods for marketing?”
Despite the dilemmas, like “45% of the emails go unnoticed”, the popularity of email marketing has never seen the backspace.
What is the reason behind the failure of 45% of the emails?
Content!!
You need to refine your email marketing strategy.
The success of email marketing is backed by a concrete strategy. In addition to the content being relevant, it should have a proper call to action to motivate visitors to take the next step.
Here is why Email Marketing is still an effective strategy.
Customer Engagement and Retention
Email marketing grants you an opportunity to connect with your customers.
By subscribing to your newsletters and updates, the customers or the visitors permit you to include them in your email advertising campaign. You can re-engage them by sending promotional emails.
Customers care for the brand that cares about them.
Is your business lacking personalized engagement?
The bad news is you are losing on customer engagement too!
An impactful email can compel your audience to take action and boost your sales graph.
Still, waiting?
Emails improve brand awareness
The best way to make your customer remember you is by making your brand talked about the most among the customers.
And how you can do that?
Create emails, centralizing on your brand’s mission, products, and services. This will help generate trust among your audience and will help the audience understand your brand better.
Best way to increase website traffic
Do your most loyal customers visit your website daily?
Of course not!
It is not that they aren’t interested, it is just that they have other things to do.
In that case, how will you attract those customers?
By sending reminder emails. You can send emails regarding the latest update. It can be anything like recent news, blog posts, to gain the attention of your customers.
For example: Here is the reminder email from web flow that is compelling and engaging because of the statistical figures. The bold typography accompanied by the video is surely going to catch the eyeballs.
These are the major benefits of email marketing which is why it is still relevant in 2022 to re-engage the audience.
This was all about how to generate leads but the important part is how to convert those leads into sales?
Turn every click into Customer: Achieve 30% of ROI within 24 hours with Click Nurture!
“Have you forgotten to the line-up that important email?
“Do you want to break the news of the new product launch or new updates to your customers instantly?
“creating customized emails is time-consuming, is there any method to send instant emails without investing time?
Now you can!
Creating targeted emails is time-consuming and doesn’t guarantee expected results.
As I mentioned above, nearly 45% of the emails are not even viewed by the customers.
What if your emails are ignored by the customers?
Create impactful, personalized, targeted, and informed emails, and build loyalty among your customers, contact click nurture.
With Click Nurture, you can achieve 30% of the ROI within 24 hours!
The possible reasons for the emails automation and marketing failure can be:
- Poor content
- Design and display issues
- Too many CTAs
- Unclear message
- Absence of proper strategy to address click-through rates.
- Improper segmentation
- Non-responsive forms
- Lack of personal touch
- Lack of customer feedback
Click Nurture helps you get past these limitations to designing a well-responsive email with:
- Leverage the power of Impressive layouts and sections.
- Integrating your emails with customer journey to maintain personalized contact with the visitors in real-time
- The email marketing tool helps in filtering out the clicks with triggered emails placed at different stages
- Chronological emails help in answering customer’s repetitive queries
- Lowers down the cost and maximizes conversions with active customer interaction in each stage
- Explore the professionally-designed, easy to use drag and drop responsive email templates
- Customize, build and curate your template libraries to create targeted emails.
- Attend your audience when they are most active by sending timed-emails
- Improved lead nurturing
- Measurable results
Your customer awaits a personal touch not only in the primary stage but also in the stages that follow. Thus, Click Nurture helps you create a smooth and impactful email marketing experience for you and triggers up the lead graph.
This is how you can create and launch dynamic emails that convert.
Simply drag and drop and you are done!
Maximize personalization and increase ROI, contact Click Nurture for further assistance
