Saas Lead Generation Strategies

Maximize your lead percentage by adopting proven SaaS Lead Generation strategies!

The way people purchase any item online has changed. Your customers are no longer swayed by the glittering advertisements but conduct research 50 times before contacting you.

How will you make the difference there?

How will you make your prospects choose you over competitors?

Are you providing your customers what they are looking for?

What you need in this scenario is a lead generation strategy that will make the customer consider you as their first preference while purchasing any goods or services.

In this post, we will be discussing the SaaS Lead Generation strategies which will help your business track maximum conversions online.

SaaS Lead Generation strategies

SaaS Lead Generation is all about meeting your potential customers where they are and showing how your software will help solve their problems.

Devising unbeatable strategies is not an easy task.  The strategies should convert and here is how you can!

But first, we should know : what is a lead?

A lead is a person who has shown interest in your products and services in some way, shape, or form. However, he/she is not sure about making a purchase.

You need to inspire and educate them for them to become your customer. And this process of inspiring and educating is known as the lead generation process.

What is the best lead?

When it comes to generating leads, focus on generating quality leads not on quantity.

Your customers are searching for your services, you just need to make a presence before them at the right time.

The question is: who is your best-fit lead?

Your best-fit lead is the customers who are searching for your services online.

Grant them the information they are searching for, tailor your marketing strategies to suit their needs, and build their trust. If you will do so, you are more likely to stay on the top of their list.

Your customers are looking for a reason to partner with you, grant them a reliable one.

What should be your Lead Generation Goals?

After identifying the qualified leads, you need to set measurable goals for your lead generation efforts. This will allow you to track your success.

What are the goals you want to achieve with SaaS operation?

  • What is it that you want to achieve?
  • What is your benchmark to say that you have reached a particular goal?
  • Do all your stakeholders agree?
  • Do you have the financial assistance to reach the goal?
  • When should you achieve this goal?

Important KPIs to track:

  • Website visitors during a given time
  • MQLs (Marketing Qualified Leads)
  • SQLs (Sales Qualified Leads)
  • Cost per lead
  • The Click Through rate for landing pages and notable content pages
  • Bounce rate

These parameters will help you analyze the results. Keep testing the results until you notice the greatest shift in the lead generation process.

Given this, how will you realize these goals?

You will need a clear and conversion-oriented strategy to generate maximum leads.

Top SaaS lead Generation strategies

Now, when we have laid the basics of the SaaS lead generation, it's time to look into the most effective SaaS lead generation strategies.

1. Segment Your Audience!

Who your ideal audience is?

Segmenting the audience is one of the most important parts of the lead generation strategy.  You need to be specific and targeted to achieve the company goals.

According to a recent study, “71% of B2B businesses target their audience based on Geography.”

2. Have a clear buyer persona

  • Are you aware of your audience’s personality?
  • What is something they search about the most online?
  • What are their end goals?
  • What are their current frustrations, fear, and status?
  • How can your product help them improve their lifestyle?
  • Do you have correct answers to these questions?


Then you need to create your buyer’s persona. The buyer persona will help you gain insight into customer’s behavior. This will in turn help you reach your clients and peak their interests to a level that they are willing to share contact information to know what you have to offer them.

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It is an example of a buyer’s persona. The clearly reflected goals, challenges, purchase drivers, and barriers help you understand your audience better.

These parameters will help you formulate an unbeatable strategy that will naturally appeal to your end customers. Create several buyer personas and notice what’s common in each of them.

The common problem means you can target campaigns highlighting the solution to that common problem.

3. Create Content that provides Value

Are you launching any campaigns that aren’t reaping desired results?

Is your content sales-focused or customer-focused?

Your targeted audience looks forward to the solutions they are facing. Provide a solution to their problem by highlighting several case studies on how your software provides a solution to their problems.

Does your current marketing content provide a solution to that problem?

It is the common psychology of the customers to rely on something which has delivered results previously. Something which they have proof of.

To make a buying decision, the prospect needs to be convinced that you are an expert in your field.

If you can provide valuable resources, when they are looking for them the most, then you win!      

You can share insightful:

  • Blogs
  • Infographics
  • Case studies
  • Testimonials
  • A how-to-guide
  • E-books
  • Videos
  • Quizzes
  • Giveaways

Providing engaging and reliable information flood in more engagement and traffic on your website.

Walking an extra mile is all you need to do!

4. Make sure your website is mobile-friendly

If you want to generate leads for your start-up then it is important to make sure that your website is mobile-friendly.

Make sure to choose a theme that is well-responsive. It will help the website to adjust to the device the customer is using.

Another trick you can apply is using Click to Call Links instead of using Call to action buttons. This makes it easy for them to get in touch with you.

90% of the content marketing is done by Videos and Surveys are used for demand generation.

It is because these mediums engage maximum visitors and prospects.

5. Use email Marketing Campaigns Followed by A Call

For B2B marketing, email marketing is still one of the best ways to tap into the opportunity.

Many of you must be of the view that-

“I launch emails but what if they land up in the spam folder?”

Well launching a normal promotional email, will hardly convert. You need to use accurate B2B data to study persona and draft a personalized message addressing their pain areas.

Agitate it and offer them a solution in the mail. Entice them into knowing the whole procedure by provoking them to take the next action like scheduling a demo or a free trial version of the software.

Offering the opportunity to follow up through a call will increase the opportunity of converting the prospect. Creating converting email marketing content is challenging, that is where Click Nurture fills up the gap!

Create well-converting campaigns utilizing the best drag and drop templates. Emails that provide value and provoke them to take the action further is all your brand need. Contact Click Nurture Now!


So, these are the important ways and strategies which you can undertake to fume your SaaS Lead generation strategies.  These strategies will help you reach the right decision-makers using accurate data.

The whole idea of using our data platform is to spend less time prospecting and more time selling.

To get started, you can contact Click Nurture!