The behavioural graph of consumers buying online products or services has shown stimulating effect with the changing technology, time and choices. Now more than 57% of people refer to online reviews, feedback and ratings to validate the purchase. The conventional amusing strategies of playing with humongous volumes of leads with emails and SMS no longer exists. What does it mean that in order to survive the cutting edge competition, the very basics of saas lead generation strategy needs to be revisited to grow software companies?
Understanding Saas Lead Generation
A lead is a person behind the screen who has shown interest in your product or service. The knowledge of his entire customer journey, drifting interactions, reasons for unpredictability, the motivation behind repetitive actions and need of the desired solution is what makes the leap into turning visitors into potential clients.
The whole process starts with the segmentation of the target audience on the basis of certain required characteristics, studying their customer journey, bookmarking all the essential touchpoints, engaging and onboarding the acquired users and finally making plans into action - true conversion of leads by the perfect implementation of fool-proof saas marketing strategies.
Clicknurture.com is an all-in-one platform which guides you to successfully engage the leads, pursue them to conversions and analyses the results for future marketing strategies. It provides unlimited Push Notifications, smart and customised Live Chats, Social Proofs, Online Surveys, Heat Maps, Landing Page, Customer Journey Builder, Segmentation, Live Visitor Tracking and many more.The amalgamation of different features of Clicknurture.com guarantees the lowering of sales costs, multiplication of sales figures and maximum conversion rate for any Saas marketing plan.
The main challenge is to balance volumes with quality to maximise saas marketing metric: revenue. With almost 60% of the world population having access to the Internet and experiencing saas in different forms and scope, the reach for saas business plan is boundless.
Let's take an understanding of various successful saas lead generation methods :
Personalising your Campaigns
Personalisation in targeting niche audience is one of the buzzwords while marketing of software services. WIth Clicknurture Segmentation and Customer Journey Builder features, this can be easily achieved and would not be a challenge for saas marketeers.
SaaS referral marketing can take the form of just adding your company’s website link to any content or software that’s public-facing. Launch a Landing Page (Create your own powerful and dynamic Landing Page using Clicknurture Landing Page feature Now!)for the referral program with relevant input fields like Name, occupation, industry and/or size of the organisation. Highlight the incentives behind leaving a good quality referral.
Offer Product Trials
Free trial and demos are one of the effective tools in generating leads in the saas industry. This blocks the barriers in users mind and urges them to try the software and experience the difference while comparing with another saas. Experience your free trial of Clicknurture Features Now!
The basic thumb rule works with SEO i.e. the higher the SEO ranking, higher the volumes of quality leads. It simply means to make every content on your website uncovered for the different search engines like Google, Bing, Yandex, Baidu and so on. This is further categorised in two ways: on-page SEO and off-page SEO.
On-page SEO lies in your hands which is taken care of in terms of smart keywords strategy, catchy title tags and meta description, relevant body content, the loading time of the page, internal linking and the overall user experience. Whereas Off-page SEO defines primarily the quality of external linking in terms of valid, trusted and authoritative source.
One Time investment in the building goes a long way in retaining the benefits of vested time. Good content is an asset to the company which is given due considerations by defining inbound marketing for software companies.
”Click Nurture unfolds the innovative possibilities for clients to rebuild, regenerate and recreate the growth dimensions for businesses across countries”.
By CEO & Co-Founder, ClickNurture.com
16 July 2020