Sales Development Process : Ultimate guide to follow in 2020

The sales development process is a step-by-step guide on how the leads are converted to customers by sales personnel. Implementation of business processes involves smoothing of the completion of any task in the most effective and efficient manner. Processes, not only streamlines tasks completion, but can also make your employees more efficient, consistent, and accurate both in their responsibilities and their interactions with customers.

Likewise, a  sales process that complements your business, sales representatives, customers, and products or services will allow you to boost conversions, close more deals, and ensure that your team are providing customers with positive and consistent experiences — no matter who they're talking to.

yesLet's understand why the creation of the business sale process is critical in improving the revenue figures:

1. Higher Conversions

Developing and implementing a sales development process reduces the time and efforts of sales team representatives required to convert a lead into a potential customer by huge margins. On the digital domain, every second matter in successfully turning the lead into the long-lasting user. According to a study, companies that respond to leads within an hour are 7 times more likely to convert leads to sales.

2. Better relationships 

With a well-defined sales development process, the touchpoints of users are marked during their customer journey and accordingly personalised campaigns are customised to serve the target audience in a better way. Relevant, useful, needed and informed information is accepted by the users and it enhances the trust and confidence over the product or service. It has the ability to deliver the personalized and meaningful support each user expects to receive.

3. Standard procedure

The unified sales development process in the organisation makes the operations accustomed to best practices. The clarity in the lead generation and acquisition process combines the efforts of all sales and marketing personnel and results in achieving remarkable results. 

4. Marketing strategies advancement

With the improved, standardised and transparent sales development process in place, the performance of marketing personnel gets improved. The availability of updated information on different leads on a real-time basis helps marketing get the information they need to craft better lead generation campaigns and optimize their messaging.

5.Optimisation of resources

The automation of lead generation and acquisition process avoids the redundancy of actions and decisions, wastage of financial and human resources. Self-driven sales process automatically balances out the volume-quality lead ratio, improves customer handling/follow up and maximises the output.

enlightenedClicknurture helps you to create, customise and integrate your own Sales Development Process through Customer Journey Builder feature. It provides you to define various touchpoints in the leads generation process, maps it with personalised follow-up path, qualify leads with intelligent filters and produces the potential leads in a cost-effective and efficient manner. is an all-in-one platform which guides you to successfully engage the visitors, lead them to conversions and analyses the results for future marketing strategies. It provides unlimited Push Notifications, smart and customised Chat Bots, Social Proofs, Online Surveys, Heat Maps, Landing Page, Customer Journey Builder,  Segmentation, Live Visitor Tracking and many more. The amalgamation of different features of guarantees the lowering of sales costs, multiplication of sales figures and maximum conversion rate.

Richa Raj Team

27 July 2020



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