It is human nature to think wisely but act in an unpredictable manner.
People across countries always seek for social approvals before making any decisions. This basic human psychology has turned into a smart and powerful tool to engage visitors on the website and divert them to follow the masses by showcasing recommendations, reviews or feedback on purchasing behaviour happening on a real-time basis. This tool is popularly known as Social proof and has been gaining leverage among marketers across businesses.
Intuitive entrepreneurs have realized that social proof offers a huge potential for growth, so are using various strategies to influence users' behaviour with positive social proof, and ultimately generate more sales figures.
Clicknurture.com provides you with one of the most dynamic platforms to launch your Social Proof campaigns on your web platform and witness wonders in revenue hike within no time. Let's dive into the different aspects of using Social Proof in different ways which makes it a profitable move:
1. Customer Online Reviews
With masses reviewing and passing a sense of approval on a specific product or service go a long way in generating volumes of sales. Observing a second thought before any final purchase while peeking onto other customers' feedback and ratings have become an innate part of our online buying behaviour. 88% of consumers trust user reviews as much as personal recommendations. With these figures, Social Proof is a must in a growing social bound world. The average consumer reads 10 online reviews before making a purchase decision.
Successful case studies act as a strong vote of confidence in favour of your product or service. Whether it's a customer review on the business's website, a review on a third-party website, a star-based rating, or a full-blown case study, this content creates a positive impact from actual users. In a nutshell, a well written and certified testimonial goes a long way in influencing new visitors.
3.Social Media Shares
Quality and Quantity of positive shares of your content on social networks like Facebook, Twitter, LinkedIn, and Instagram can be all the proof one needs to show interest in your product or service. These platforms are a great way to build brand awareness, backlinks to your website, and social proof that your business is worth paying attention to. Even single-digit numbers tend to get the ball rolling and encourage buying tendency.
Again, people feel comfortable joining the crowd. Popping social proof to work when asking for a subscription via some form of opt-in, including your email list is a superb technique to hike numbers of subscribers. Make a Call-to-action visible and rather persuasive by highlighting benefits. Don't hesitate to show off the huge tally of subscriber lists, if you have any.
Influencer marketing has been considered the fastest-growing consumer-acquisition channel. Influencer marketing becomes an integral part of the branding and can create the conditions that drive social proof. It’s a strategic move to impose a consistent voice over a sustained period of time in order to develop the relationship of trust that’s an essential component of social marketing.
Clicknurture.com is an all-in-one platform which guides you to successfully engage the visitors, lead them to conversions and analyses the results for future marketing strategies. It provides unlimited Push Notifications, smart and customised Chat Bots, Social Proofs, Online Surveys, Heat Maps, Landing Page, Customer Journey Builder, Segmentation, Live Visitor Tracking and many more. The amalgamation of different features of Clicknurture.com guarantees the lowering of sales costs, multiplication of sales figures and maximum conversion rate.
”Click Nurture unfolds the innovative possibilities for clients to rebuild, regenerate and recreate the growth dimensions for businesses across countries”.
By CEO & Co-Founder, ClickNurture.com
29 June 2020