Customer Segmentation allows you to tailor your advertising campaigns and target the niche on the basis of specific characteristics of the group. This strategy of focusing smaller groups can be proved to be a powerful tool to boost results than following humongous leads with same and repeated content over time. The major drive behind customer segmentation is not limited to effective targeting but also to evaluate and analyse the impact of conducted campaigns in a smart and intelligent manner.
To be useful segments must be measurable, substantial, accessible, differentiable and accountable.
By Philip Kotler
In order to perform an ideal market segment, the following basics need to be followed and effective planning is needed before working any segment into action. Below is what you need to shape the customer segments successful :
There can be more considerations to make accountable for practical and performing segments as per the requirements. There exists a correlation between an understanding of the segment - the business is good at it and the one it wants to target. One can easily strive the journey by careful study of the basics of market segmentation, not loathing it with redundant and irrelevant variables and setting the target right.
Let's explore the ways in which the market can be broadly segmented:
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07 July 2020