Think about your family and friends.
Do you communicate with each of them in the same way?
No, you probably have different expectations and modes of interacting with these groups. The same theory goes for your customers.
If you are often bombarded with the questions like:
“Why I’m not engaging enough customers?”
“Why my marketing campaigns aren’t relishing any results?”
“Why I don’t have enough traffic on my website?”
Then You need to READ THIS BLOG NOW!
Within your customer base, there exist different people with different pains, demands, and expectations.
Are you utilizing a uniform marketing strategy to target your audience?
You are making a MASSIVE MISTAKE!
The blog states what is customer segmentation and its types; and how it can impact your business.
The blog covers:
Customer segmentation is the process of segmenting or dividing the customers based on certain traits (behavioral, geographical, psychological, and demographic) that those customers share.
This segmentation of the customers into manageable groups helps in optimizing marketing efforts and launching targeted marketing campaigns. The primary purpose of customer segmentation is to introduced tailored messaging that will be received successfully.
When it comes to maximizing the efficiency of the campaigns and reaching maximum customers, segmentation eases up the deal.
There are several reasons why customer segmentation is important for your business online:
Customer segmentation is all about analyzing the data and segmenting it according to the actions taken on the website. To build market segments, the firms collect various data points about their customers and built with this data.
The elements that mark the key decision points in building customer segmentation strategy are:
You will need to have a fair data analysis to segment your customers.
For segmenting customers, you should:
By refining your customers into different segments and launching targeted marketing campaigns, you can improve your revenue growth by 400%!
Provide what your customers are seeking and beat competitors
1. Geography Segmentation
In comparison to other customer segmentation types, geographical segmentation is one of the easiest ways to identify and group customers according to their physical location. The location can be segmented based on-
For example: Dart and True Temper that market their snow shovels in countries with cold temperatures and where snowfall is a natural phenomenon. There is no point in marketing ice shovels in warm areas with no rainfall.
2. Behavioral Segmentation
Past behaviors can be indicative of future actions, like purchasing for future events, occasions, purchasing from particular brands, and significant life events like marriage. It’s important to consider the reasons for customer purchases and how these reasons can change accordingly. In this, you can segment the customers based on their:
For example, Starbucks utilizes behavior segmentation to target their regular morning customers with an incentive to get back to them with another purchase. Since the users are likely to have an afternoon coffee on occasion. Starbucks uses email marketing and Push notifications to offer happy hours.
With Click Nurture’s Push Notification tool you can:
3. Demographic Segmentation
Demographic segmentation groups customers based on demographic factors like age, gender, and income. Instead of reaching an entire market, the businesses use this method to focus resources into a defined group within that market. In this, customer can be segmented on the basis of:
For example: Pen manufacturers Bic launched “Bic for her” and second with an International Women’s Day campaign that told women to “Look like a girl, act like a lady, think like a man, work like a boss.”
Gender-specific marketing can be powerful if done well. The main thing to focus on is the messaging.
4. Psychological Segmentation
Psychological segmentation is done according to the intent and where groups are formed according to psychological traits that influence consumption habits drawn from people’s lifestyles. It is mainly conducted based on “how they think” and what are their aspirations regarding the product or services. You can diversify customers based on:
For example: Klook is one of the fastest-growing travel companies in the East Asian Region. Knowing that customers travel for different reasons, they created their website to allow flexibility to select from destinations and things to do before reaching the destination. It is because Klook realizes the intent that travelers decide the destination based on the activities available.
Click Nurture provides an all-in-one platform for automating your online marketing as well as streamlining the tasks for better reach and productivity.
Using Click Nurture’s Customer Segmentation tool, you can –
So, Customer Segmentation can prove an important tool for your business as it helps in launching targeted campaigns that yield results and improves marketing efficiency.
Contact Click Nurture to know more!