31 July
You must have come across an engaging advertisement while scrolling social media feeds. What made you stop in the tracks?
The visuals, the message, the idea, or the way of presenting a product.
It can be anything.
Suppose you have a business online, a well-responsive website, and products which could add value to the life of your customers. You are new to the marketing space and seeking ways to market your product.
After all, what’s the point in having a website when your customers can’t see it?
You aren’t here to witness your competitors flourish and flood in sales?
If you have a business online, then merely having a website won’t bring you leads. And that’s a fact!
How you are going to create visibility for your products online?
How you are going to convince your audience of the products and services you provide?
How are you going to reap 4x of what you dream of?
The answer to these questions is- advertising and marketing
In this blog, we will discuss why digital Advertising and marketing are essential for your business online.
The blog covers:
- Marketing and Advertising
- Why is advertising important?
- When you should advertise?
- Revolutionize marketing and advertising with Click Nurture
From making the first impression before your potential audience to making them permanent ones, advertising and marketing share a grand role in transforming your journey.
Advertising is the best way of answering the audience’s question - “why should I care?”
Marketing and Advertising
Advertising fumes up the marketing efforts by granting shape to the curiosity associated with the product.
Marketing helps in bridging the gap between the customers’ needs and the brand, which promises to fulfill the needs in its best potential.
Effective marketing strategies help the businesses decide how to serve their client base, along with maximizing the revenue at the same time.
Difference between the marketing and advertising can be explained through an example:
“If you want to bake a cake, you will sort out the best video, the best ingredients, the ingredient that falls in the best standards. Furthermore, the baking process involves adding and removal of the ingredients to balance the roots and improve the taste. All these processes lead to a beautiful and scrumptious cake to savor.”
Here marketing is ingredients and the final product i.e., the cake is your advertising.
While constructing a marketing strategy, the marketers evaluate:
- Business goals
- 4 Cs- Customer, cost, convenience, and communication
- Marketing environment
- Geographic and demographic factors
In this way, marketing helps in engaging more customers in a business. A business is marketed in different ways:
- Digital marketing
- Social media marketing
- Relationship marketing
- Product development
- Brand management
Why is Advertising important?
If you have a website online, your primary purpose is to sell and earn profits.
Suppose you run a website of branded handbags, but there are others in the same industry to compete with you, how will you make a difference there?
Through Advertising
Advertising aims at creating awareness about your product and services in the most innovative manner. It aims at displaying your products and services in front of the right audience.
Advertising is important because:
Allows you to target only the ideal customers
Have you ever wondered why advertising campaigns fail?
Why the ad doesn’t convert?
It is because of the lack of research on demographics and your customer behavior online. It is not about what you want to present to them, it is about what they want.
Advertising helps in targeting only the interested audience. It helps you filter the demographics and shows your product to the interested ones only.
1. Adds credibility to your message
What do you aim for by launching a campaign?
Every ad campaign has a different goal. Each goal is targeted through different ways of advertising. No matter how credible is your brand, it is merely a showpiece until it gains the reputation online.
The message that relates to your audience converts well.
2. Retaining existing customers
Launching an advertising campaign frequently is a great way to remind and re-connect with your customers. In a troubled marketplace when there are a million similar businesses floating, it becomes imperative to make a difference among the rest.
And this can be done by maintaining a strong presence online. Furthermore, a strong presence online can also help in attracting fresh customers to your business.
When you should advertise?
If you have launched a new product and want quick results of the promotion, then you can go for advertising.
It helps in driving a great force of conversion, create brand awareness, and help in selling and re-selling prospects.
Despite various modes of advertising (organic, paid, and social media), the business owners face challenges in launching a successful campaign. The possible reasons for it can be:
- Budget constraints
- Low-attention span
- Tone and style of content
- Creating compelling stories
- Lack holistic view of campaign
- Choosing the wrong channels for advertising
The question is how these issues can be solved?
Is there a method to streamline the advertising process?
The primary aim of adverting and marketing is to generate targeted leads and sales, and what are you going to need for that?
A system that could streamline the marketing and advertising process, without you having to engage in the hassle.
But the question is, is there anything that magical exists?
- Something which could help you schedule a post,
- something which could launch targeted ad campaigns based on the customer behavior,
- something which could help you attend queries at odd hours,
- something which could help you know your audience’s preference and wants
- something which could help you send million targeted and well-converting emails in a second,
- something which could attend your audience in real-time
- something which could help you track the live movement of your visitors
- something which could familiarize your customer-base about your fresh produce in a second
Yeah, this indeed seems like a wish! But guess what this is no more a wish, all of these can be rationalized!
Advertising amalgamated with marketing can help you rationalize the wish above!
Revolutionize Advertising and Marketing with Click Nurture!
Targeting the right viewers is crucial for your marketing strategy. You need a tool that could help you segment the audience and promote your products to them.
Wonder if you could segment the most interested audience easily based on the customer behaviour and launch targeted marketed campaigns?
You can now do so by customer segmentation.
Challenges to customer segmentation are-
- Identifying the one-time buyers
- Confusion related to marketing segment
- Understanding the why
Click Nurture’s Customer Segmentation Tool helps in segmenting the active buyers, by-
- help you understand your customers and launch needs-oriented campaigns
- know the customer’s demographics
- help you know the customer’s habits
- help you understand when and how to upsell or cross-sell customers at scale
The greatest challenge for any business is creating focused advertising campaigns.
If your campaigns aren’t yielding any result, there is no use in creating one.
The primary glitch behind the failure of campaigns is the integration issues.
Your business needs something which could help you learn about the traffic in granular detail, reporting, actionable insights, intuitive dashboard, lagging indicators to know the pain spot.
Click Nurture’s customer journey tool, heatmap, and actionable dashboard with granular insights to help you analyze the audience’s needs better and provides you insight as to how you can improve the conversions.
The customer journey tool by click Nurture helps in:
- recognizing important points
- provides actionable insights in collaboration with heatmaps, social proofs, push notifications,
- help you Analyze the deflection in customer behaviour
- helps in building personalized messaging
While customer segmentation and customer journey tools are important for knowing your customers through a broader lens, marketing and advertising are broad terms and inculcates different strategies for customer acquisition.
For a business to flourish online, you not only require to attract new customers but retaining them too.
A visitor undergoes a long journey before becoming a customer.
- Step 1: First, he gains awareness about your brand
- Step 2: Adds the product to the consideration pool
- Step 3: Makes a decision to become a paying customer for your business
Launching online surveys and a powerful landing page proves a plus point in this regard. If you launch online surveys, it will make your customer feel pampered and cared about.
Remember customers always love a personal touch with which they could relate.
The landing page on the other hand acquaints the user with detailed information of the offer or the product and instructs the interested person about the step to take next.
Many visitors tend to leave the landing page as quickly they land. Reasons can be:
- Un-optimized landing page
- Incomplete information
- Improper call to actions
- Too much promotion
- Ill-functioning form
What is the point of launching an advertising campaign when it doesn’t convert? And you lose the opportunity to attract potential customers too!
And that’s a loss!
Click Nurture helps you in creating responsive and converting landing pages:
- Create a well-designed landing page
- A Landing page with the least distractions
- Easy to integrate
- Can be integrated with the right tools
- Compatible on different devices
- Grants access to lead forms
- Test out messaging and ideas before launch
- Accept online payment
- Responsive call to actions
Thus, marketing and advertising bots assist in promoting a business and improves its performance online.
In this way, Click Nurture helps in eliminating any barriers between you and your customers and helps you know your customers better.
With the assistance of numerous evaluation tools, you can easily evaluate the visitor’s behavior and generate measurable results for your advertising and marketing campaigns.
Your competitors are leveraging the power of marketing tools, why lag in attending the right audience at the right time?
Contact Click Nurture today and get a solution to all your marketing and advertising automation issues!
